B2 ESL Lesson Plan: Building a Personal Brand

Lesson Summary

This ESL lesson plan explores personal brands and building a professional reputation through a short video titled 5 Steps to Building a Personal Brand You Feel Good About. Designed for Upper Intermediate (B2) to Advanced (C1) adult learners, it encourages students to consider how they present themselves professionally and communicate their strengths.

Students learn vocabulary, discuss quotations, predict video content, complete comprehension tasks and analyse the video. A roleplay provides opportunities to practise new language, while the article Personal Branding Without Pretending: How to Communicate Your Real Strengths extends the topic through reading, discussion and writing. Multimodal homework tasks encourage creative responses to the lesson’s themes.

Learning Objectives

• To explore personal brands and building a professional reputation.
• To expand vocabulary related to personal branding and professional identity.
• To develop viewing, listening and reading comprehension skills.
• To improve speaking skills through discussion and roleplay.
• To develop writing skills through creative tasks and reflection.
• To improve visual representing skills through multimodal homework tasks.
• To encourage critical thinking about communicating strengths authentically.

Lesson Activities

• Explore vocabulary related to personal brands and professional reputation.
• Discuss quotations and questions about personal branding.
• Predict, watch and analyse a short video.
• Answer video comprehension questions and write a reflection.
• Explore issues raised in the video through critical discussion.
• Perform a roleplay using new vocabulary.
• Read an article about communicating professional strengths.
• Answer reading comprehension questions and discuss the article.
• Write about learning from the article and reflect on the lesson.
• Create multimodal compositions for homework.

Learner Type: Adults
Level: Upper Intermediate (B2)–Advanced (C1)
Language Focus: Vocabulary related to personal brands and building a professional reputation
Time: 90–120 minutes

Benefits for Learners:

• Develop communicative competence and confidence through integrated skill-building
• Expand vocabulary and improve listening and reading comprehension through repeated, meaningful exposure
• Think critically and creatively while exploring powerful social and emotional themes
• Strengthen emotional intelligence and intercultural awareness through affective engagement with multimodal texts

Watch the short video.

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We hope you enjoy this ESL video lesson plan.

Thanks for being part of the Film English community, and happy teaching!
— The Film English Team

Transform Your English Classroom with the Multimodal Approach
This ESL video lesson plan is built around a thought-provoking short video and designed using the innovative Multimodal Approach, integrating listening, speaking, reading, writing, viewing, and representing. Engage learners with real-world themes, develop communicative competence, build vocabulary and foster critical thinking through dynamic, research-informed activities. Find out more about the Multimodal Approach and join thousands of teachers transforming their classrooms with Film English.