B1 ESL Video Lesson Plan: Coca-Cola Ad

This ESL video lesson plan is designed around a Coca-Cola video and the theme of healthy eating and lifestyles. Students compare their eating habits and lifestyle with those of their grandparents, watch an advert, read a press release and talk about the values Coca-Cola adverts try to transmit.

Language level: Intermediate (B1) – Upper Intermediate (B2)

Learner type: Teens and adults

Time: 60 minutes

Activity: Watching a short film, reading a press release, speaking and writing

Topic: Healthy lifestyles, eating and adverts

Language: Food vocabulary, lifestyle vocabulary and comparatives

Benefits for Teachers:

• Save hours of preparation with a fully developed, flexible lesson plan
• Engage students through compelling stories and real-world themes such as emotional intelligence, character, values, empathy, personal development, identity, relationships, global issues and social issues
• Build classroom routines that integrate multimodal literacy naturally and progressively
• Foster more inclusive and differentiated learning by using varied modes of input
• Rely on a trusted methodology backed by educational research and grounded in the theories of Vygotsky, Kress, Mayer and Krashen

Benefits for Learners:

• Develop communicative competence and confidence through integrated skill-building
• Expand vocabulary and improve listening and reading comprehension through repeated, meaningful exposure
• Think critically and creatively while exploring powerful social and emotional themes
• Strengthen emotional intelligence and intercultural awareness through affective engagement with multimodal texts

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We hope you enjoy this ESL video lesson plan.

Thanks for being part of the Film English community, and happy teaching!
— The Film English Team

Transform Your English Classroom with the Multimodal Approach
This ESL video lesson plan is built around a thought-provoking short video and designed using the innovative Multimodal Approach, integrating listening, speaking, reading, writing, viewing, and representing. Engage learners with real-world themes, develop communicative competence, build vocabulary and foster critical thinking through dynamic, research-informed activities. Find out more about the Multimodal Approach and join thousands of teachers transforming their classrooms with Film English.