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Teaching resources

The 5Ss and 5Cs Framework

The 5Ss (Story, Setting, Sound, Social Issues, Self) and 5Cs (Character, Camera, Colour, Composition, Culture and Language) provide an effective framework in language education for analysis, scaffolding pre-viewing and post-viewing discussion and focusing attention on the different modes used in film. The 13-page framework provides generic discussion questions for each of the 10 categories to help English language students analyse and talk about films more effectively.

Video ads activity sheet

This activity sheet can be used with any video ad to help students become more active and critical viewers of media rather than just passive consumers of media through reflection on and discussion of a carefully selected series  of viewing questions.