B2 ESL Video Lesson Plan: The Power of Branding

This ESL lesson plan is designed around a short video titled How Apple and Nike have branded your brain and the theme of brands and branding. Students learn vocabulary related to brands and branding, talk about brands and branding, predict the content of a short video, watch a short video, answer comprehension questions, make viewing notes, analyse a short video, write about what they have learned from a short video and reflect on the lesson.

Language level: Upper Intermediate (B2) – Advanced (C1)

Learner type: Mature teens and adults

Time: 90 minutes

Activity: Learning vocabulary related to brands and branding, talking about brands and branding, predicting the content of a short video, watching a short video, answering comprehension questions, making viewing notes, analysing a short video, writing about what they have learned from a short video and reflect on the lesson

Topic: Brands and branding

Language: Vocabulary related to brands and branding

Watch the short video.

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We hope you enjoy this ESL video lesson plan.

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— The Film English Team

Transform Your English Classroom with the Multimodal Approach
This ESL video lesson plan is built around a thought-provoking short video and designed using the innovative Multimodal Approach, integrating listening, speaking, reading, writing, viewing, and representing. Engage learners with real-world themes, develop communicative competence, build vocabulary and foster critical thinking through dynamic, research-informed activities. Find out more about the Multimodal Approach and join thousands of teachers transforming their classrooms with Film English.