The Power of Branding

This ESL lesson plan is designed around a short video titled How Apple and Nike have branded your brain and the theme of brands and branding. Students learn vocabulary related to brands and branding, talk about brands and branding, predict the content of a short video, watch a short video, answer comprehension questions, make viewing notes, analyse a short video, write about what they have learned from a short video and reflect on the lesson.

Language level: Upper Intermediate (B2) – Advanced (C1)

Learner type: Mature teens and adults

Time: 90 minutes

Activity: Learning vocabulary related to brands and branding, talking about brands and branding, predicting the content of a short video, watching a short video, answering comprehension questions, making viewing notes, analysing a short video, writing about what they have learned from a short video and reflect on the lesson

Topic: Brands and branding

Language: Vocabulary related to brands and branding

Watch the short video.